Substack Cross-Posting

Already publishing on Substack? Easily connect your Substack to automatically cross-post to Aemula, expand your reach, and increase your earnings!

It takes two minutes to set up, then you just continue publishing to Substack as you normally would. We will handle the rest!

There is no cost, no obligation, and you retain ownership of all of your content. In fact, you get more control over your work than you would on Substack alone.

Why cross-post?

Instant Monetization

All interactions with your posts on Aemula are automatically monetized from community's subscription pool. You can focus on your work while we focus on growing the community and converting paid subscribers for you.

Success on Substack and other platforms follows a power-law distribution, meaning that those with the largest existing audiences typically earn the majority of income flowing through the system. On Aemula, each article earns based on its own merit. We want to reward high-quality work, not popularity or growth hacking. Learn more about our programmatic Author Payout protocol here.

Expand your audience

Aemula's Open-Source Algorithms are built to expose readers to new perspectives, allowing readers outside of your typical audience to discover your work. We aim to maximize the impact of your message, not just optimize for clicks and views.

Since you retain ownership of your content, you are more than welcome to self-promote your Substack in the Header Blurb or Footer Blurb of your Aemula posts to direct readers to subscribe to you directly, generating a stream of new readers discovering your work.

Verifiably own your content

When you publish to Substack, you might own your audience, but you don't directly own your posts. They exist on Substack's servers, and their existence relies on Substack to continue hosting them.

When you set up cross-posting with Aemula, we automatically upload your content to the InterPlanetary File System (IPFS), a peer-to-peer network that hosts and serves your content, and we record your ownership of your work on the Base blockchain, an immutable ledger built on Ethereum to prove your ownership.

Aemula operates a gateway to allow subscribers to access content published through our protocol, but you do not have to rely on us! Easily set up your own gateway to our protocol to store and serve your own posts, removing your reliance on third-parties to preserve your work. Reach out to support@aemula.com to inquire about setting up your own gateway and take custody of your content.

How to set up cross-posting

To begin cross-posting from Substack to Aemula, follow this link to walk throug the quick 2-minute set up. More information and answers to frequently asked questions are included on that page.

Cross-posting paywalled content

All content on Aemula is encrypted behind a hard paywall and only available to active Aemula subscribers. Cross-posting your paywalled content from Substack is secure and will increase your potential Aemula earnings.

To cross-post paywalled content from Substack, just check the cross-post paywalled content preference toggle when prompted during the Substack linking process or under Publication settings on your Dashboard.

Required: To be able to automatically cross-post paywalled content, Aemula needs to have access to a paid subscription tier on your Substack:

• Add community@aemula.com as a subscriber to your Substack
  • On Substack, go to your publication's dashboard
  • Go to "Subscribers"
  • Click "Add subscribers"
  • Enter community@aemula.com
• Comp community@aemula.com with a paid subscription
  • Once added as a subscriber, find community@aemula.com in your subscriber list
  • Click the "..." on the right of our subscriber entry
  • Click "Comp" and select the time period for the comped subscription
    • "Forever" is easiest, but any option works. You can cancel a comped subscription at any time. If the comped subscription ends, then paywalled content won't be able to be cross-posted to Aemula.

Your preference for cross-posting paywalled content can be changed any time from your Dashboard.

If you elect to not cross-post paywalled content, paywalled articles will be skipped during automatic cross-posting. If you wish to only cross-post a select few paywalled posts, you can publish them natively on Aemula at your discretion.

Any questions not answered here? Please reach out to support@aemula.com and we will do our best to answer them as soon as possible.