Core Concepts

Substack Cross-Posting

Are you writing on Substack? Easily set up cross-posting to automatically publish to Aemula any time you publish to Substack!

It takes seconds to set up, then just continue publishing to Substack as you normally would. We will handle the rest!

There is no cost, no obligation, and you retain ownership of all of your content (in fact, you get more ownership than if you were just posting to Substack!).


Why cross-post?

Increase your earnings

We monetize your content for you! You don't have to worry about building a following or converting readers to paid subscribers to be compensated for your work.

Any time you publish to Substack, we will automatically publish the post to Aemula's network of paid subscribers. As readers interact with your work, you will earn a portion of their subscription revenue!

Expand your audience

Aemula's Open-Source Algorithms are built to expose readers to new perspectives. This means that new readers are constantly being introduced to your work!

Since you retain ownership of your content, feel free to self-promote your Substack in the Header Blurb or Footer Blurb of your Aemula posts to diret readers to subscribe to you directly. This can generate a stream of new readers discovering your work!

Verifiably own your work

When you publish to Substack, you might own your audience, but you don't directly own the posts. They exist on Substack's servers and are at Substack's discretion to continue hosting.

When you set up cross-posting with Aemula, any time you publish to Substack, we automatically upload your content to the InterPlanetary File System (IPFS), a peer-to-peer network to host your content, and record your ownership of your work on the Base blockchain, an immutable ledger built on Ethereum to prove your ownership.

We serve all of your posts through our IPFS node, but feel free to take matters into your own hands! Easily set up your own node through our protocol to serve your own posts, removing your reliance on third-parties to serve your work. Reach out to support@aemula.com to inquire about setting up your own node and take custody of your content.


FAQs

  1. What are Header and Footer Blurbs
    • Header and Footer Blurbs show up at the top and bottom of all of your posts on Aemula.
    • These are optional additions to your Substack posts to provide more information about your publication and drive users to explore your work directly!
  2. How do I add hyperlinks to Header and Footer Blurbs?
    • Blurbs use markdown formatting, so you can add links by typing them in the format of: [link name](https://example.url.com)
  3. Does it cost anything to cross-post?
    • Nope!
    • In fact, for our early writers, we are offering free Aemula subscriptions!
  4. How will I know when my cross-posting is active?
    • We will send you a quick note to the email you provided once cross-posting has started!
    • You can also check your Author Dashboard, which will become accessible from your Account Page, to see when your posts are published.
  5. What if I change my mind and want to stop cross-posting?
    • No worries! You can stop at any time.
    • We can stop automatically publishing future posts or we can stop serving all posts through our platform
    • Learn more about what data persists on IPFS and the blockchain here

Start cross-posting!

Ready to start cross-posting? Just fill out the form on our Write Page!


Any questions not answered here? Please reach out to support@aemula.com and we will do our best to answer them as soon as possible!


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